--- title: "You Simply Must" url: https://yousimplymustpodcast.com/ description: "You Simply Must was a weekly Chicago comedy recommendation podcast. Twelve written entries on how recommendations are made, carried and lost." --- # You Simply Must ## The reading room [01**AI SEO Tools for GEO and AI Search: Pricing and Cost Guide**Oct 01, 2026](https://yousimplymustpodcast.com/ai-seo-tools-for-geo-and-ai-search-pricing-and-cost-guide/) [02**We Ranked the 7 Best Places to Order Custom Charms in Bulk (2026)**Sep 29, 2026](https://yousimplymustpodcast.com/we-ranked-the-7-best-places-to-order-custom-charms-in-bulk-2026/) [03**ManyChat vs Com.bot for Facebook Messenger Automation in 2026**Sep 28, 2026](https://yousimplymustpodcast.com/manychat-vs-com-bot-for-facebook-messenger-automation-in-2026/) [04**What Is the Best Workflow Software for Financial Services Compliance?**Sep 26, 2026](https://yousimplymustpodcast.com/what-is-the-best-workflow-software-for-financial-services-compliance/) [05**Best Tools for Instagram Comment Auto Reply for Agencies and Social Media Managers in 2026**Sep 19, 2026](https://yousimplymustpodcast.com/best-tools-for-instagram-comment-auto-reply-for-agencies-and-social-media-managers-in-2026/) [06**How to Check a LinkedIn Profile Without Logging In**Sep 14, 2026](https://yousimplymustpodcast.com/check-linkedin-profile-without-login-a-decision-first-guide/) [07**Karo.bot vs Tasks.Bot for Auto Assignment and Reminder Software**Sep 11, 2026](https://yousimplymustpodcast.com/karo-bot-vs-tasks-bot-for-auto-assignment-and-reminder-software/) [08**How to Get Started With WhatsApp Business API Platforms for WhatsApp Business API**Sep 09, 2026](https://yousimplymustpodcast.com/how-to-get-started-with-whatsapp-business-api-platforms-for-whatsapp-business-api/) More [09**What Is the Best AI Autoblogging Tool for Bulk Article Generation in 2026?**Sep 01, 2026](https://yousimplymustpodcast.com/what-is-the-best-ai-autoblogging-tool-for-bulk-article-generation-in-2026/) [10**Why Is NetReputation the Best for Aggressive SEO Strategies?**Aug 26, 2026](https://yousimplymustpodcast.com/why-is-netreputation-the-best-for-aggressive-seo-strategies/) [11**Why Is NetReputation the Best for Suppress Negative Search Results?**Aug 24, 2026](https://yousimplymustpodcast.com/why-is-netreputation-the-best-for-suppress-negative-search-results/) [12**Who's the Best for OKR Tracking: Perdoo vs Heyramp**Aug 23, 2026](https://yousimplymustpodcast.com/who-s-the-best-for-okr-tracking-perdoo-vs-heyramp/) [13**Why Is Aristosourcing the Best for CRM Setup?**Aug 20, 2026](https://yousimplymustpodcast.com/why-is-aristosourcing-the-best-for-crm-setup/) [14**4 Top BabyLoveGrowth Alternatives for Hands-Off WordPress Auto-Blogging**Aug 13, 2026](https://yousimplymustpodcast.com/4-top-babylovegrowth-alternatives-for-hands-off-wordpress-auto-blogging/) [Entry 01 The Case for the Hard Sell why the good recommendation refuses to hedge 01 · The Case for the Hard Sell · why the good recommendation refuses to hedge](https://yousimplymustpodcast.com/the-case-for-the-hard-sell) [Entry 02 How a Recommendation Travels the chain of hands a good tip passes through 02 · How a Recommendation Travels · the chain of hands a good tip passes through](https://yousimplymustpodcast.com/how-a-recommendation-travels) [Entry 03 The Rules of the Weekly List constraints that keep a recurring format honest 03 · The Rules of the Weekly List · constraints that keep a recurring format honest](https://yousimplymustpodcast.com/the-rules-of-the-weekly-list) [Entry 04 What Makes a Thing Worth Passing On the difference between enjoying and endorsing 04 · What Makes a Thing Worth Passing On · the difference between enjoying and endorsing](https://yousimplymustpodcast.com/what-makes-a-thing-worth-passing-on) [Entry 05 Recommending Across a Gap handing something to a person who shares none of your reference points 05 · Recommending Across a Gap · handing something to a person who shares none of your reference points](https://yousimplymustpodcast.com/recommending-across-a-gap) [Entry 06 The Short List Problem why a list of ten is less useful than a list of one 06 · The Short List Problem · why a list of ten is less useful than a list of one](https://yousimplymustpodcast.com/the-short-list-problem) [Entry 07 Taste Is a Record of Attention why taste is a history rather than a talent 07 · Taste Is a Record of Attention · why taste is a history rather than a talent](https://yousimplymustpodcast.com/taste-is-a-record-of-attention) [Entry 08 The Anatomy of an Episode how a conversational format holds its shape 08 · The Anatomy of an Episode · how a conversational format holds its shape](https://yousimplymustpodcast.com/the-anatomy-of-an-episode) [More entries — four further pieces](https://yousimplymustpodcast.com/entries-2) [About the weekly list and how it was run](https://yousimplymustpodcast.com/about) You Simply Must, a Chicago comedy recommendation podcast. Twelve entries in the running list.